FORUM

The 7th Jeju Forum for Peace and Prosperity reviewed these changes within historic context and highlight the future of Asia. The work of the forum was to pursue peace and common prosperity of the region on the basis of a sense of community. The interdependence and cultural fusion in Asia are surely contribute to the promotion of this sense of community. The issue of common prosperity was addressed and the potentiality of new growth on the basis of Asian entrepreneurship was explored. New growth engines, future of the IT industry, environmental conservation, sustainable management, financial cooperation, official development assistance, welfare expansion, city design, and the role of women are among the forum's topic.


Host: Jeju Special Self-Governing Province, International Peace Foundation, East Asia Foundation, JoongAng Ilbo 
Organizer: Jeju Peace Institute


TIME ORGANIZATION SESSION ROOM
15:40 ~ 17:00
[4-E] The New Paradigm of Brand Management
브랜드 경영의 새로운 패러다임
Diamond Hall A
[aSSIST]

Moderator
NA, Woon-bong (Professor, Kyunghee University)

Presenters
KIM, Tae-young (CEO, Philips Electronics Korea)
KIM, Hack-jin (Professor, Korea University)
CHOI, Byung-Oh (Chairman & CEO, Fashion Group Hyungji)

Discussants
SHIN, Cheol-ho (Vice President, Sungshin Women’s University)

사회
나운봉 (경희대학교 교수)

발표
김태영 (㈜ 필립스전자 대표이사 총괄사장)
김학진 (고려대학교 교수)
최병오 (패션그룹형지㈜ 대표이사 회장)

토론
신철호 (성신여자대학교 부총장)

라포터
김신효 (서울과학종합대학원 교수, 경영연구원장)

Korean companies of the 21st century need to be prepared for and adapt to change, and become more competitive by using change as opportunity. A company’s strong brand is its core competitive edge for not only adapting to change but advancing as a result. In this session, flows of corporate brands and new trends in brand management according to industry will be suggested. In addition, theory and case studies of neuro-marketing, which has recently been garnering attention, will be introduced.

21세기 우리의 기업은 변화에 대비하고 적응하여, 이를 뛰어넘어 발전해 나갈 수 있는 자신만의 경쟁력을 갖추어야만 합니다. 기업의 강력한 브랜드야말로 이러한 변화를 뛰어넘어 발전하기 위한 핵심 경쟁력이라 할 수 있습니다.
이 세션에는 각 산업별로 기업 브랜드의 흐름과 브랜드 경영의 새로운 트렌드를 제시합니다. 또한 최근 각광받고 있는 뉴로마케팅(Neuromarketing)의 이론과 사례에 대한 정보를 공유하고자 합니다.

Speaker

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