FORUM

The 7th Jeju Forum for Peace and Prosperity reviewed these changes within historic context and highlight the future of Asia. The work of the forum was to pursue peace and common prosperity of the region on the basis of a sense of community. The interdependence and cultural fusion in Asia are surely contribute to the promotion of this sense of community. The issue of common prosperity was addressed and the potentiality of new growth on the basis of Asian entrepreneurship was explored. New growth engines, future of the IT industry, environmental conservation, sustainable management, financial cooperation, official development assistance, welfare expansion, city design, and the role of women are among the forum's topic.


Host: Jeju Special Self-Governing Province, International Peace Foundation, East Asia Foundation, JoongAng Ilbo 
Organizer: Jeju Peace Institute


TIME ORGANIZATION SESSION ROOM
17:20 ~ 18:40
[1-C] Climb to the top with the brand, BLACKYAK
블랙야크, 브랜드로 정상에 서다
 Crystal Hall D
[aSSIST]

Moderator
HUR, Jeong-ok (Professor, aSSIST)

Main Speaker
KANG, Tae-sun (President, BLACKYAK CO., LTD)

Discussant
SHIN, Ho-sang (Professor & Director, Admission Office of aSSIST)

Closing Speaker
CHO, Dong-sung (Professor, Seoul National University)

Rapporteur
LEE, Hyung-Jin (Senior Researcher, The Institute for Industrial Policy Studies)

사회
허정옥 (서울과학종합대학원 교수)

주제발표
강태선 ((주)블랙야크 회장)

토론
신호상 (서울과학종합대학원 교수 입학학생처장)

정리발표
조동성 (서울대학교 교수)

라포터
이형진 ((사)산업정책연구원 선임연구원)

BLACKYAK has recently celebrated its 39th anniversary, having begun as DONGJINSANAK in 1973. It has contributed to the market expansion of the domestic leisure mountain-climbing industry, led by mountaineer Eun-sun Oh who has completed a total of 14 mountains over 8,000m in height. In addition, backed by its efforts to meet with 10,000 customers by the “14 Korean Mountain Climbing Challenge Club with Oh” program, it has been recognized as the top Korean outdoor brand through winning such awards as “Most Beloved Korean Brand 2011” and “Award for Contribution to Enhancing Social Happiness 2011.” BLACKYAK chairman Tae-sun Kang announced his goal to diversify its market to include Europe, the United States and Russia, improve the brand value, and ultimately to become one of the top 5 global brands. As the first among the domestic outdoor industry to be certified in both ISO9001 (Quality Management System) and ISO4001 (Environment Management System), BLACKYAK has laid the foundation to advance into the global market and demonstrated its willingness toward brand management and growth engines.

1973년 동진산악을 시작으로 39주년을 맞이한 블랙야크는 산악인 오은선의 여성세계최초 8,000m 14좌 완등 지원을 통해 국내 등산레저산업의 시장확대에 기여하였습니다. 또한 ‘오은선 대장과 함께하는 한국명산 14좌 도전단’을 통해 10,000명 고객과 직접 만나는 적극적인 소통과 노력으로 ‘2011 한국의 가장 사랑 받는 브랜드대상’, ‘2011 행복 더 함 사회공헌 대상’ 등의 각종 상을 수상하며 명실상부한 국내 최고 브랜드로 인정받고 있습니다. 블랙야크를 이끌고 있는 강태선 회장은 앞으로 유럽과 미국은 물론 북유럽과 러시아 등으로 해외진출을 다변화하여 브랜드 가치를 높이고 ’글로벌 TOP5’ 로 도약하겠다는 목표를 말합니다. 국내아웃도어업계 최초로 국제표준화기구 ISO9001(품질경영시스템), ISO14001(환경경영시스템) 인증을 동시에 획득하여 글로벌 브랜드로 나아가기 위한 초석을 마련하고, 대한민국 대표브랜드에서 글로벌 브랜드로 도약하고자 하는 블랙야크의 브랜드경영 핵심전략과 성장동력이 무엇인지에 대한 스토리를 들어봅니다

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